NIKE MEXICO, PLAY NEW

5 ATHLETES. 5 CREATORS. 5 PLATFORMS.

A new storytelling platform built to recognise, celebrate, and empower athletes and a new generation of creators.

To help Nike celebrate women who are changing the game, we create an ecosystem of short-form content that bring the two worlds of sports and art together.

Featuring sportswomen who are finding new ways to play and creators who are telling stories in unique ways.