SOLARCELL REMOTE
Samsung introduced the SolarCell Remote — a TV remote that’s completely powered by light.
A first of its kind, this is an innovation that could save the world from millions of batteries and represents the global brand’s bold commitment towards a greener future.
To shine a light on this remote, we told the story of a battery-operated toy monkey who dreams of being powered by light. Our charming little character goes on his own eco journey and does his part to make the world a better place.
THE FILM
Together with award-winning Blinkink director and puppeteer duo, Adeena Grubb and Andy Biddle, we created a toy monkey and followed its journey across London.
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Design & Prototype
We handmade a miniature felt monkey and finalised the design details before creating a life-sized puppet.
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Expression & Movement
Developing a range of 9 expressions for our monkey and practicing its movements in actual locations.
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Post-production
Finally, we removed the puppeteering rods and added a whimsical quality to the film via grading and music composition.
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Post-production
Finally, we removed the puppeteering rods and added a whimsical quality to the film via grading and music composition.
RESULTS
14+ MILLION VIEWS
2.7k POSITIVE ENGAGEMENTS
13 MARKETS ADOPTED IT GLOBALLY
